Interraacial dating justice
People may notice but there’s nothing on the level of the Cheerios fiasco.
Although the popular television show Scandal raises some eyebrows over its main couple — the interracial pairing of Olivia Pope (Kerry Washington) and President Fitzgerald Grant (Tony Goldwyn) — it’s produced more finger-wagging because of the characters’ acts of infidelity, not because of their races.
It’s another more analytical, less stereotypical way of saying black men aren’t worthy enough to date so turn to someone else.
In film and television, including commercials, there is an increasing number of black women-white men couples that air with little debate.
According to reports, black men have a higher rate of interracial marriage than black women, which means it’s more common, and yet it also launches more racist backlash.
While bigots focus on tearing down the significance of the family in the Cheerios commercials, advertisements featuring white men with nonwhite women are overlooked.
Regardless, none of these interracial commercials should be targeted for hate.
Maybe it’s because white men are seen as improving a black woman’s life, saving her from black men who are more interested in dating white women, if various statistics are to be believed.
It’s interesting to note that with the first Cheerios ad, the black husband and white wife were never in the same room together, and it still was still alarming.
Three years ago, Sealy Mattresses released a commercial that features at least two white men in interracial couples in a clearly sexual situation, and there was barely any recognition.
The Philadelphia Cream Cheese commercial showing a white man and black woman touching and kissing as they prepare dinner together caused barely a blip.
Even after the Swiffer commercial, or the Tide ad which features an Asian woman and black man as a couple, the second Cheerios installment still caused controversy.
Last year, the cereal brand Cheerios released a commercial that featured an interracial couple and their biracial daughter.