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It shows users others in their area, and interest is expressed based on what direction you swipe in.
It won’t be long though before users will see more on the app than carefully angled profile pictures.
In Meet Me, the ads are all highly relatable to this ‘type’ of person, a few examples of them are: Sprint (cell phone plans), higher education, in-app games, and Mc Donalds (fast food). With their pre-established advertising partnerships, the only ads I could find on their site were those previously mentioned deals.
Based off scientific principles, it aims to take your data and find the best match for you.
If it takes more than a couple clicks to get to the ad, it’s likely the viewer will be lost.
Meet Me seems to understand this well, as they effectively place their ads where users are not to miss it – at the bottom.
When a user taps an ad, make sure they don’t have to go through 3 other apps or pages to get what they want.
Both Meet Me and AYI do this successfully – whether tapping on a banner/newsfeed ad, or on a partner deal, the user is taken directly to a landing page or app in the app store.Already claiming around 30 million current members, Zoosk’s popularity has literally exploded in the last few years.